Hi! I am Carlo van den Berg

UX Lead, Strategist & Consultant with over 12 years of experience at leading brands like bol.com, Philips Lighting (Signify), funda and AkzoNobel.

As a UX Strategist I create concepts, set the direction and implement the strategies to delight customers with high-quality digital experiences.

As a UX Lead and UX Consultant I help designers and design teams to boost their UX skills, guard the quality of UX and optimize and mature the UX processes.


UX Strategy

Leadership & Coaching

Design Sprints

Brand Strategy

Visual Design

UX Guidelines & Principles

Design Systems

Design Thinking


Recent experience

UX Lead A.I.

AkzoNobel | 2020

Leading UX within the Central Digital Team of AkzoNobel, focussing on the activities around the re-platforming of all the global AkzoNobel websites.

UX Lead a.i.

A.S. Adventure | 2019 - 2020

Leading the UX team at A.S. Adventure and leading the UX activities of the global re-design project of all the A.S. Adventure websites, like Bever.nl.

Head of UX

Funda | 2018 - 2019

Leading and coaching the 7 members of the funda UX Team, responsible for the UX tools, processes and funda UX vision, strategy and principles, member of the funda Management team and Brand team.

Global Lead Digital Experience & Strategy

Signify (Philips Lighting) | 2016 - 2018

Leading the Digital Strategy & Experience program within the Global Digital Marketing team. Directing creative agencies to deliver digital experience strategies and high quality user experience for Philips Lighting digital platforms.


bol.com | 2008 - 2016

UX Design Lead, created the bol.com UX Principles and initiated the creation of the UI design system, UX & Design Thinking evangelist and coach, Design Sprint facilitator, member of of the bol.com Brandteam and developing UX Strategies for complex e-commerce challenges.

Have an interesting challenge?

I am always open to meeting new people. Reach out and let’s discuss how we can work together.

CBX – UX Strategy, Design & Consultancy, 2020