As a UX Strategist I create concepts, set the direction and implement the strategies to delight customers with high-quality digital experiences.
As a UX Lead and UX Consultant I help designers and design teams to boost their UX skills, guard the quality of UX and optimize and mature the UX processes.
Leadership & Coaching
UX Guidelines & Principles
UX Lead A.I.
AkzoNobel | 2020
Leading UX within the Central Digital Team of AkzoNobel, focussing on the activities around the re-platforming of all the global AkzoNobel websites.
UX Lead a.i.
A.S. Adventure | 2019 - 2020
Leading the UX team at A.S. Adventure and leading the UX activities of the global re-design project of all the A.S. Adventure websites, like Bever.nl.
Head of UX
Funda | 2018 - 2019
Leading and coaching the 7 members of the funda UX Team, responsible for the UX tools, processes and funda UX vision, strategy and principles, member of the funda Management team and Brand team.
Global Lead Digital Experience & Strategy
Signify (Philips Lighting) | 2016 - 2018
Leading the Digital Strategy & Experience program within the Global Digital Marketing team. Directing creative agencies to deliver digital experience strategies and high quality user experience for Philips Lighting digital platforms.
LEAD UX DESIGNER
bol.com | 2008 - 2016
UX Design Lead, created the bol.com UX Principles and initiated the creation of the UI design system, UX & Design Thinking evangelist and coach, Design Sprint facilitator, member of of the bol.com Brandteam and developing UX Strategies for complex e-commerce challenges.
Have an interesting challenge?
I am always open to meeting new people. Reach out and let’s discuss how we can work together.
CBX – UX Strategy, Design & Consultancy, 2020